VVC Sun Protective Clothing - Outdoor Lifestyle Wear

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VVC

Men's Waterproof Hiking Shell Parka

Regular price: $129.90
Sale price: $129.90
Regular price: ~~$129.90~~

VVC

Men's Element Shield Parka

Regular price: $129.90
Sale price: $129.90
Regular price: ~~$129.90~~

VVC

Men's Retro Wingtip Sunglasses

Regular price: $49.99
Sale price: $49.99
Regular price: ~~$49.99~~

VVC Experience Campaign

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Dive into sun protection like never before! Our huge discount event quickly takes you on a journey to discover the complete VVC line, from top-rated shirts and pants to essential accessories.

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VVC Story

Founded in Asia in 2011, VVC began its journey with a simple belief: to provide people with sun protection. Soon, however, we realized that the sun shouldn't be avoided—it should be embraced.

This led us to shift our focus from "avoiding the sun" to "enjoying the sun." Since 2014, we have invested heavily in researching functional and technological fabrics, expanding our collections to include sun-protective apparel, outdoor lifestyle wear, and yoga gear. Our mission is to make every outdoor experience confident and comfortable.

More About Us

Highest-Level UPF 50+ Protection

Our fabrics undergo independent and rigorous testing to achieve a UPF 50+ rating. This means they effectively block at least 98% of harmful UVA and UVB rays, providing your skin with the most reliable and highest level of protection.

Where Style Meets Function

VVC's collection of apparel, hats, yoga, and accessories is designed with a focus on both style and comfort. Whether you're in the city or the great outdoors, our gear provides maximum protection while keeping you in style.

Advanced Cooling Technology

Our exclusive materials offer an instant cool-to-the-touch sensation that rapidly lowers your skin temperature. This ensures you stay cool and comfortable all day, even in the hottest outdoor conditions.

Cooling Material

VVC Insights

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Enjoy the Sun, Safely: A Guide to Sun-Protective Clothing

We love the outdoors, especially when the sun is shining and we’re with friends and family.

by STORE VVC

VVC x Cheng Yi: The Future of Sun-Safe Style

We are thrilled to once again partner with renowned artist Cheng Yi as the official spokesperson for the VVC brand.

by STORE VVC

The New Cooling Material is Different from Linen

VVC provides a rich and diverse selection of outdoor wear options, so you're ready for sunny days in summer, autumn, winter, and spring.

by STORE VVC

Quick Answers

Have a question about VVC? Find quick answers to common questions about our brand and products right here.

VVC's roots are in Hong Kong. We've spent years immersed in Asia's suncare industry, giving us a deep understanding of sun protection technology and trends. This expertise is reflected in every product we create.

The answer is yes. Within 24 hours of placing your order, you can usually modify or cancel it. If you need to make any changes, please contact Customer Service immediately. Our team will do our best to accommodate your request, but once your order has been processed for shipment, we may not be able to make changes.

Yes, we have a size guide to help you find your ideal size. All product pages have a size chart link below the size guide.

We release new collections seasonally, ensuring we provide the latest trends and innovations in sports apparel. Stay updated by subscribing to our newsletter or following us on our social media channels.

30% OFF New Releases

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Parka

Thermal Gloves

Women's New Releases

Men's New Releases

The Freedom to Explore

Winter for Next Ascent

Gear Up for the Elements

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UP TO 50% Off

Campaign is end.

Founded in Asia in 2011, VVC began its journey with a simple belief: to provide people with sun protection. Soon, however, we realized that the sun shouldn't be avoided—it should be embraced.

Highest-Level UPF 50+ Protection

Where Style Meets Function

Advanced Cooling Technology

VVC Insights

Get 15% Off Your First Order

Quick Answers

Where are you located?

Can I modify or cancel my order after it's been placed?

Are there any size guides available?

When do you release new collections?