Gear for Life Under the Sun

We believe the sun is beautiful, but healthy skin is more important. VVC is committed to being your best partner for outdoor living, providing cool, stylish, and highly effective protection so you can confidently and freely explore the world.
VVC Story

Founded in Asia in 2011, VVC began its journey with a simple belief: to provide people with sun protection. Soon, however, we realized that the sun shouldn't be avoided—it should be embraced.

This led us to shift our focus from "avoiding the sun" to "enjoying the sun." Since 2014, we have invested heavily in researching functional and technological fabrics, expanding our collections to include sun-protective apparel, outdoor lifestyle wear, and yoga gear. Our mission is to make every outdoor experience confident and comfortable.

Highest-Level UPF 50+ Protection

Our fabrics undergo independent and rigorous testing to achieve a UPF 50+ rating. This means they effectively block at least 98% of harmful UVA and UVB rays, providing your skin with the most reliable and highest level of protection.

Where Style Meets Function

VVC's collection of apparel, hats, yoga, and accessories is designed with a focus on both style and comfort. Whether you're in the city or the great outdoors, our gear provides maximum protection while keeping you in style.

Advanced Cooling Technology

Our exclusive materials offer an instant cool-to-the-touch sensation that rapidly lowers your skin temperature. This ensures you stay cool and comfortable all day, even in the hottest outdoor conditions.